New TV 2 Campaign is a Trip Through Fan Culture
Aug. 29, 2024
Football transcends borders, age and even… species? From dedicated Ultras in the stands to babies and pugs draped in club merch, the new campaign for Danish broadcaster TV 2 Denmark is an exploration of all aspects of fan culture.
Directed and shot by creative duo Reprise, produced by Bacon and made with in-house agency TV 2 Creative, the campaign showcases supporters of each club through dynamic visuals, blending stills with live-action and a witty voice over.
Related News
From the Mediterranean to the Nordics - Holidays You Don't Want to Leave
Bacon director Oyvind Holtmon and Robert/Boisen+Like—Minded deliver a humorous "never-leave" holiday for Nordic Leisure Travel Group
Brawl Stars Turns '90s Nostalgia Into Total Carnage
Bine Bach and Bacon fuse an old school toy commercial with gleeful mayhem in a new film made with mobile game developers Supercell
Kicking Down the Door to Primetime
In a new spot produced by Bacon and made with TV 2 Creative, director Nicolina Knapp poetically illustrates the long run-up to Danish women's football making its way to TV
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars