New Creation Co-Signed by Publicis Luxe Illustrates Audemars Piguet’s Free Spirit

Mar. 13, 2023

At Audemars Piguet, everything started in Le Brassus, in the Joux valley, a connection to nature, family roots, and creative know-how. It’s also where everything is being reinvented today - from watchmaking innovation to an avant-garde and assertive vision of luxury with numerous stories to tell. 

That’s why the new Audemars Piguet campaign, which celebrates its past and future – was conceived and shot in this valley.  

It’s the story of the brand’s identity and values, a message it shares with its family members, whether they be clients or artisans: Seek Beyond. A philosophy that invites you to trace your own path and see beyond. To capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations. 

Publicis Luxe is showcasing this spirit today through an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and work to make these utopias a reality, to join the world of Audemars Piguet.  

The campaign launched worldwide on March 1, 2023.