Lancome and Publicis Luxe Reveal the Summer 2024 Campaign with Aya Nakamura

Jul. 16, 2024

Lancôme and Publicis Luxe celebrate beauty this summer when all eyes are on Paris, with a new campaign featuring Aya Nakamura (photographed by Sølve Sundsbø), brand's global ambassador.

This campaign is displayed until August 31 in Paris airports and from July 22 to 28 on the facade of Galeries Lafayette Haussmann, in the center of Paris. A digital ecosystem supports this campaign, especially through augmented reality videos of event displays on Parisian monuments.

Aya Nakamura, cultural icon and the French most listened to artist in the world, has become a powerful symbol of France. She is also the embodiment of the modern, daring woman, who isn’t afraid of anything and defines beauty on her own terms. These are all of these values that are included under the “beauty never stops” signature created by the agency.