McCann London selected to develop Pandora's global advertising campaign

Dec. 01, 2016

McCann London has been appointed by the Danish and internationally renowned jewellery brand, PANDORA, to develop a global advertising campaign for Spring/Summer 2017.

The agency will be responsible for creating PANDORA’s above-the-line advertising and supporting other communication channels in relation to Spring/Summer 2017. PANDORA, the socially responsible jewellery brand, has been celebrating women’s uniqueness for over 30 years with hand-finished, beautifully crafted jewellery designed for personal expression. 

McCann London has been briefed to create the Spring/Summer 2017 campaign for PANDORA. The campaign will mark the first step in a new direction in terms of how the brand will be celebrating female empowerment through jewellery in the future.

Alex Lubar, the Chief Executive of McCann London, said: “PANDORA is already a powerful force in the jewellery industry. With the ambition they have, there is an opportunity for the brand to play a much bigger role – one that we’re delighted to help realise.”

Minna Philipson, SVP and Chief Marketing Officer of PANDORA, added: “At the beginning of 2016 we launched a new brand communications platform and started an evolution of PANDORA. We are still on a journey and getting ready to write the next chapter of our brand’s history. McCann understood the challenges and opportunities that lie ahead of us, and developed a range of innovative creative solutions for the coming year to help us become the world’s most loved jewellery brand.” 

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Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 18,000 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. The products are sold in more than 100 countries on six continents through approximately 9,000 points of sale, including more than 2,000 concept stores