McCann achieves record scores in Gunn Report for creative excellence

Feb. 03, 2017

McCann London is proud to announce the agency and McCann network have been recognised as producing some of the most award-winning work of 2016 in this year's highly respected Gunn Report. 

The Gunn Report is the leading global index of creative excellence in advertising and this year it revealed McCann London's 'Survival Billboard' for Microsoft’s Xbox was the most awarded campaign in the world in the print/out of home category. It was also the second most-awarded campaign overall, making it the most decorated campaign in both the UK and Europe. 

The McCann network scored its highest marks ever in the report, racking up 138 points from across its brilliant agencies in 19 countries. McCann London contributed to this by making it into the Top 10 agencies in the world, the highest ranking of any McCann agency this year.

The Microsoft Xbox campaign from London and McCann New York's 'Field Trip to Mars' both made it into the Gunn Report's Ten Most Awarded Campaigns Across All Media, which helped push McCann London to the joint 9^th spot for the most awarded agency in the world.

The success of ‘Survival Billboard’ was thanks to an integrated effort across four of McCann Worldgroup UK’s agencies: McCann London, Momentum, MRM/Meteorite and Craft.

Alex Lubar, CEO at McCann London, said: 

“It is fantastic to have the hard work and dedication of all our staff at the agency recognised by the Gunn Report. We are incredibly proud of our achievements in 2016 – and very much intend to keep the momentum going this year and beyond.”

 

Emma Wilkie, Managing Director of The Gunn Report, added:

"A truly remarkable performance has propelled McCann from their previous highest ranking of 5th to 2nd place in the Gunn Report Agency Networks table in 2016.  

“As well as achieving their highest points total ever, McCann really can now boast about their creative credentials. Agencies in 19 countries have contributed to their outstanding achievement with four of them ranked in the top 50 - London, The Martin Agency, New York and Madrid. Two hugely successful campaigns for Microsoft Xbox and Lockheed Martin are ranked in the top Ten Most Awarded Campaigns Across All Gunn Report Media - a fantastic feat, so huge congratulation to all at McCann."