Martin Werner Copies His Own Campaign for TINE

Jan. 24, 2024

Back in 2014, Norway’s largest producer, distributor and exporter of dairy products TINE launched a campaign as a tribute to Norwegian farmers. Think open fields, healthy cows, a slow-mo closeup of a handful of good, Norwegian soil. That sort of thing. All accompanied by a VO about hardworking farmers doing things properly.

Now, ten years later, TINE has made a campaign with the same director, Martin Werner, the same production company, Bacon, and the same VO. That’s right, the exact same VO set to new images. 

The film is made with Oslo agency POL and moves the visuals from the countryside to the city, giving the words new life and placing an emphasis on young fathers.

Watch the older spot here.