Evenflo Feeding Chooses Bombay for Strategic Creative in the U.S. Market

Jun. 10, 2025

Independent agency Bombay continues to build on its success in the United States, having been selected as the new communications and advertising agency for Evenflo Feeding in the U.S. market.

Evenflo Feeding, a brand with over 100 years of heritage known for its commitment to the safety, innovation, and practicality of its breastfeeding products, has partnered with Bombay to connect with a new generation of mothers through authentic dialogue.

Gonzalo Martínez, General Director of Bombay, stated:

"We are incredibly proud of the trust Evenflo Feeding has placed in Bombay. For us, this collaboration represents an excellent opportunity to demonstrate the power of strategic creativity in a market as dynamic and demanding as the U.S. We aim to impact the business by generating communication that not only informs about the quality and innovation of Evenflo Feeding products but also genuinely connects with new generations of moms, understanding their challenges and celebrating such a beautiful stage as motherhood."

 

The U.S. market for breastfeeding and infant feeding products is robust and growing. According to a report by Grand View Research, the U.S. baby bottle market is expected to reach $864.2 million by 2030. This growth is driven by the continuous demand for safe and convenient infant feeding products. Additionally, interest in breastfeeding remains high.

Ericka Tolosa, Head of Project Management for Bombay United States added:

"Bombay will be responsible for the conception and execution of integrated campaigns encompassing everything from traditional advertising to digital and content strategies, all focused on highlighting the quality and cutting-edge nature of Evenflo Feeding products."

 

Ericka Tolosa, Head of Project Management for Bombay United States added:

“Working with a brand like Evenflo Feeding is both an honor and a deeply personal milestone. As a woman who recently became a mother, I understand firsthand the importance of support, trust, and innovation during early parenthood. Evenflo Feeding has been guiding families for over a century, and being part of shaping its future I’m excited for everything to come and proud to be part of this journey."

 

Creative development will be led by Javier Mentasti and Gabriela Suárez.

This significant achievement for Bombay solidifies its reputation as an independent Mexican agency that has crossed borders with the goal of revitalizing brand communication for disruption and effectiveness.