Bombay USA Launches Campaign for La Tropical Mixologia, Introducing the World's 1st Distilled Beer Cocktail

Mar. 07, 2025

Bombay, the creative and communications agency, is now leading marketing and advertising initiatives for Cervecería La Tropical/Heineken in the United States. The first project marking this strategic alliance is the campaign GOTTA LOVE THE MIX  for La Tropical Mixología™ a new ready-to-drink (RTD) canned cocktail

Innovation, creativity, and a refreshing twist—this is what Bombay brings to Cervecería La Tropical/Heineken as its new advertising agency in the United States. This strategic partnership debuts with the La Tropical Mixología™ campaign, introducing a new ready-to-drink (RTD) canned cocktail that combines the refreshment of a cerveza with the excitement of a handcrafted cocktail. The flavors draw inspiration from the tropical vibrancy of Havana and the eclectic and entrepreneurial spirit of Miami, making it an ideal accompaniment to life’s big and small celebratory moments.

Gonzalo Martínez, Director of Bombay, stated: 

“We are very grateful for the trust placed in Bombay by the La Tropical team. Working for one of Heineken Group’s brands in the United States is a major achievement for our agency. We are particularly excited about this campaign because it encapsulates both the incredible product that is La Tropical Mixología™ and the essence of Miami.”

 

Cervecería La Tropical, Miami’s renowned and historic craft brewery with deep Cuban roots, has now expanded into distilling—elevating flavor and pushing boundaries with the launch of its groundbreaking cocktail: La Tropical Mixología™—the world’s 1st distilled beer cocktail™.

“This new and innovative cocktail, with a patent pending, reflects the DNA of our city. It’s a celebration of flavor, culture, and the way we love to mix things up in Miami. With La Tropical Mixología, we’ve created a party in a can and, in the process, a whole new cocktail category targeting the $2.6 billion ready-to-drink (RTD) spirits market. It’s the best of both worlds—exciting and full of flavor like your favorite craft cocktail, yet refreshing like a beer,” shares Manny Portuondo, CEO of La Tropical.

Ericka Tolosa, Head of Management at Bombay USA, added: 

“Partnering with such a bold and visionary brand as La Tropical is both an honor and a challenge that we proudly embrace. La Tropical Mixología™ is not just a product; it’s a statement—one that crosses borders and redefines expectations. Together, we are shaping a new category.”

 

Javier Mentasti, ECD of Bombay USA, said: 

“Some mixes are so good they redefine the game. This is the first distilled beer cocktail, and our campaign had to be just as fresh, bold, and unique.”

 

Regarding the slogan ‘Gotta Love The Mix,’ Mentasti noted: 

“It’s more than just a tagline—it’s the essence of a one-of-a-kind product. A distilled beer cocktail that blends unexpected flavors, just as we blend creativity and culture to bring it to life.”

 

The independent creative agency Bombay affirms that bringing La Tropical Mixología™  to life has been an extraordinary journey, fueled by La Tropical’s bold vision and a shared commitment to doing things differently.