Eric Church & John Fogerty Reimagine "Up Around The Bend" as New NASCAR on Prime Anthem

Apr. 25, 2025

Prime Video is revving up for its inaugural season of NASCAR Cup Series coverage, introducing an electrifying anthem that brings together country superstar Eric Church and rock legend John Fogerty. “Up Around The Bend (Amazon Music Original)” with Eric Church and John Fogerty is a reimagined version of Fogerty's original classic and transforms the iconic song into the signature sound for NASCAR on Prime, capturing the excitement of race day with a high-energy track.

Fans will get their first taste of the collaboration when the song debuts today as part of the new NASCAR on Prime marketing campaign. The commercial, produced by 77 Ventures and Boomshot, features racing icon and Prime Video analyst Dale Earnhardt Jr., veteran analyst Steve Letarte, and Cup Series star Chase Elliott, with a classic Chevelle serving as a visual bridge between NASCAR's heritage and future, with production spanning five days at Charlotte Motor Speedway.

Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video said:

"Working with both Eric Church – an incredible artist who is a genuine NASCAR fan – and the legendary John Fogerty to put a fresh spin on his iconic hit gives our coverage a distinctive sound that matches the energy of the sport. Incorporating the anthem into our new commercial featuring the legendary duo of Dale Earnhardt Jr. and Steve Letarte, alongside current Cup Series star Chase Elliott, taps into the heartbeat of NASCAR and highlights our commitment to delivering a unique, fun, and exciting viewing experience for fans."

 

Michael Haje, ECD, 77 Ventures Creative said:

“This was a dream first lap for 77 Ventures with Prime Video —a chance to work with Dale Jr. and Steve Letarte, and put a classic car on the Speedway, soundtracked by Eric Church and John Fogerty reimagining "Up Around The Bend." We wanted Dale and Steve to literally grab the wheel and drive us into the future of NASCAR on Prime."

 

Meredith Weiss, Managing Director, Boomshot:

"We can’t wait for NASCAR Nation to see these films! Boomshot is proud of its history working with the NASCAR brand alongside 77 Ventures Creative, and we’re even prouder to bring Prime Video into the fold. This marks the next great leap for the sport and brings the excitement of NASCAR to even wider audiences."

 

The NASCAR on Prime anthem consists of Church and Fogerty joining forces to create a dynamic new version of the timeless hit. The anthem will premiere during Prime Video's presentation of the Coca-Cola 600 from Charlotte Motor Speedway on Sunday, May 25, and will be woven into broadcasts throughout the exclusive five-race NASCAR Cup Series package. 
 
“Up Around The Bend (Amazon Music Original)” with Eric Church and John Fogerty will be available to stream exclusively on Amazon Music beginning Sunday, May 25. Eric Church has also recorded a solo version of the reimagined song, out the same day. Fans can follow Eric Church here and John Fogerty here on Amazon Music to be notified of new releases. The NASCAR on Prime campaign begins just ahead of the May 2 release of Church’s highly anticipated album, Evangeline vs. The Machine. Marking another ambitious and sonically rich chapter in the groundbreaking career of one of country music’s most fearless storytellers, the album anchored by lead single “Hands of Time” is available to pre-order here.

Fans can discover a wide range of official NASCAR products and merchandise with filters for their favorite drivers by searching 'Shop The Race' on the Amazon Shopping App, and can also shop items from Field & Stream, the outdoor brand Eric Church, Morgan Wallen, and a group of brand builders acquired and relaunched in 2024, by visiting amazon.com/fieldandstream. 

Starting on Sunday, May 25 with the Coca-Cola 600 at Charlotte Motor Speedway, Prime Video will exclusively stream five consecutive NASCAR Cup Series races to conclude the first half of the season. In addition, Prime Video will present exclusive coverage of practice and qualifying for almost the entire first half of the NASCAR season (excluding the NASCAR All-Star Race). Adam Alexander serves as race announcer, alongside analysts Dale Earnhardt Jr. and Steve Letarte in the booth, with Trevor Bayne, Kim Coon, and Marty Snider patrolling pit road. Danielle Trotta hosts Prime Video's extensive on-site studio coverage, joined by analysts Carl Edwards and Corey LaJoie. Fans in the U.S. will be able to watch NASCAR live at home or on the go, and across hundreds of compatible devices, streaming from the web, or using the Prime Video app on smartphones, tablets, set-top boxes, game consoles, and connected TVs. For a complete list of compatible devices, visit amazon.com/howtostream.