Ad of the Day | Mads Mikkelsen is not Kidding about his Negroni
May. 20, 2025
For the 2025 Cannes Film Festival, Campari has collaborated with Danish actor Mads Mikkelsen (Casino Royale, Dr. Strange) on a signature twist on the classic cocktail Negroni. To present the collaboration, Campari has launched a spot directed by fellow Dane Martin Werner, produced by &Friends and made with AKQA.
The film is a classic cocktail homage with a radical twist. And a very distinct voice cameo by the director himself.
Related News
Bacon is Adding One of Scandinavia's Most Distinctive Current Voices, Ian Isak
After establishing himself as a force on the Danish scene, Ian Isak now becomes a part of Bacon’s international commercial roster
In a Shift for Influencer Marketing, Dove Hair is Sponsoring Honesty Over Praise
Dove put its most awarded hair repair mask to the test with the most honest people on the internet: Reddit
From the Mediterranean to the Nordics - Holidays You Don't Want to Leave
Bacon director Oyvind Holtmon and Robert/Boisen+Like—Minded deliver a humorous "never-leave" holiday for Nordic Leisure Travel Group
Latest News
Oct. 22, 2026
Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo
The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video