Ad of the Day | DDB Paris Returns with a New Trailer for The Launch of Ubisoft's FAR CRY 6

Sep. 29, 2021

On a paradise island, you would expect people to live peacefully. But in Far Cry®, nothing ever happens as usual. Even less on Yara’s Island, stronghold of the gaming saga’s latest part.

And that's exactly what Chicharrón, one of the new amigos ready to follow you throughout your adventure, is going to live.

Kidnapped to entertain the soldiers of Antón Castillo’s dictatorial regime, played by the famous Giancarlo Esposito (Breaking Bad), this rooster with a badass look and a punk attitude will refuse the deadly game inflicted to him and will escape for his freedom.

Throughout his race, he will lay the foundations of a revolution among the fed-up inhabitants of the island. Alongside Dani Rojas, the heroine (or hero) of the game, they will gradually decide to rise up against the regime that oppresses them.

Because after all, in a country under dictatorship, it takes nothing more than a tiny spark for everything to ignite. And in the crazy world of Far Cry® 6, that spark can be as unexpected as a punk rooster with piercings.

A frantic and breathtaking race produced by the Traktor collective and animated by the Swedish studio ILP - Important Looking Pirates (in charge of the VFX of Mandalorian, Westworld or Watchmen) who used motion capture to give this CGI film a real-life look. A perfect starting point for Libertad and Dani’s epic battle against Antón and Diego Castillo’s regime.

An international launch film created by DDB Paris, to be seen in cinemas, on TV, and digitally from September 28, 2021.

Far Cry® 6. Available on October 7th, 2021, on Xbox One, Xbox Series X|S, Playstation 4, Playstation 5, Epic Games, Ubisoft Connect et Stadia.