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Ad of the Day | SAS: What is Truly Scandinavian? 2.7 The Danish Cancer Society: Thanks 9.0 Momondo: The World Piece 10.0 The Danish Cancer Society: Help a Small Dane 10.0 Momondo: The DNA journey 3.0

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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

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