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Paul Yacono

Ad of the Day | Ariat: Climb 9.7

Domino's: The Return of the Noid 8.3

Gears of War 5: Main Title Sequence 9.0

Fruit of the Loom: Magic Marker 9.0

The Joe Torre Safe at Home Foundation: End the Cycle - Phone Call 9.7

Adidas: Audience of one 10.0

Latest News

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness