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Michelle Czukar

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BMO: Jane's Story 10.0 White Ribbon: Boys Don't Cry 10.0 Reel Canada: The Man Who Was Always Late 0.0 Reel Canada: The Woman Who Can't Lie 0.0 McDonald's: #AllDayBreakfast 0.0 President's Choice: Eat Together 9.7 Canadian Tire: Shovel it forward 10.0

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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

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