White Ribbon: Boys Don't Cry

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

"Boys will be boys." What does that even mean? It used to mean being brave, being strong, being tough. At White Ribbon, we know how important it is to let boys be so much more than that.

Credits

Advertising Agencies:

Bensimon Byrne, Canada, Narrative, Canada

Executive Creative Director:

Joseph Bonnici

ACD / Writer:

David Mueller

ACD / Art Director:

Debbie Chan

Writer:

Matt Doran

Project Manager:

Sara Leroux

Strategist:

Brittany Dow

Agency Producer:

Michelle Pilling

Associate Account Manager:

Eoin Sherry

Account Managers:

Jackie Kleinberg, Tony Koutoulas

Account Director:

Andrea Lee

Account Coordinator:

Madeleine Porter

Production Company:

Untitled Films

Executive Producer / Line Producer:

Tom Evelyn

Director:

Hubert Davis

Post Production Offline:

Rooster

Executive Producer:

Melissa Kahn

Editor:

Michelle Czukar

Post Production Online / Transfer:

Alter Ego

Producer:

Hilda Pereira

Editors:

Eric Perrella, Darren Achim

Colourist:

Clinton Homuth

Audio House:

Berkeley

Producer:

Tyna Maerzke

Director / Engineer:

Jared Kuemper

Date:

February, 2019

More from White Ribbon

White Ribbon: If Love Hurts 9.5

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars