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Jill Byrne

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IdenTV: The Long Shot 9.5 Ad of the Day | IRFU: See Green 9.7 AIB Bank: Roots 10.0 Chime: Radio Tinnitus 0.0 Ad of the Day | Marie Keating: Take Notice 9.8 The Times: JFK Unsilenced 9.0 Rothco: The Gender Page Gap 9.0 Heineken: Rugby Pub Duet 0.0

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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

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