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Feb. 06, 2026

YouTube Unveils Campaign for Super Bowl LX Featuring Jason and Kylie Kelce, Gordon Ramsay and More

The all-star cast is teaming up to remind viewers why they shouldn’t settle for a "meh" live TV experience

Jun. 17, 2025

YouTube's Neal Mohan Fires Back at Netflix CEO's "Killing Time" Dig

At ADWEEK House in Cannes, Janice Min asked YouTube CEO Neal Mohan to respond to remarks by Netflix CEO Ted Sarandos

May. 10, 2023

NBA Launches 2023 NBA Finals Campaign "We Are All In The Finals"

New Campaign Creative Spot on NBA Finals Features Larry Bird, Magic Johnson, Tony Hawk, Jimmy Kimmel, Eli Manning, Peyton Manning and SUGA

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness