WOO
The first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen.
Nov. 24, 2023
Woo's new "Main Character" Series Fills the Gap Between Tiktok and Netflix
The feel-good series co-produced by Soursop and Woo, reflects Woo’s entertainment for well-being ethos - pioneering a new generation of storytelling
Latest News
Apr. 16, 2026
Back Market Challenges AI Slop with new Downgrade Now Campaign
Through witty visuals and punchy messaging, the campaign challenges the homogenised, AI-driven noise saturating feeds and screens
Apr. 16, 2026
UN Women Brazil Proposes Shifting News Coverage of Violence Against Women to the Active Voice
Campaign invites the press to rethink the language used in reporting these cases to avoid diluting responsibility