Visit Iceland

Visit Iceland is the official destination marketing initiative for Iceland, operating under Business Iceland.

Visit Iceland is the official destination marketing initiative for Iceland, operating under Business Iceland. Our mission is to attract travelers year-round by highlighting the country’s unique nature, rich culture, and extraordinary adventures—while promoting sustainable travel and responsible tourism.

Latest News

Oct. 20, 2026

Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign

In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach

Oct. 20, 2026

Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It

Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library