This Girl Can

#ThisGirlCan celebrates the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.

This Girl Can is UK's nationwide campaign to get more women and girls active, no matter what their age, shape or ability. Let's overcome fear of judgement - for good. Powered by National Lottery players

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness