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The National Lottery
Allwyn's new EuroMillions Activation Focuses on Luxury through Snapchat AI Lens
Allwyn's EuroMillions Snapchat partnership sees it become the first brand to use AI Lens technology in a UK advertising campaign
Allwyn and ITV Celebrate National Lottery's Role in Women's Football for FA's Big Football Day
TV and digital campaign launches 29 June during England vs Jamaica friendly, ahead of UEFA Women's Euros
Allwyn and Channel 4 Launch "Lucky Days" Three-Part Mini-Series about being "Set For Life"
Follows a group of comedian friends who each win £10,000 – the equivalent of one month’s payout on a Set For Life top prize win
Allwyn Celebrates the Role of National Lottery Players in Team GB's and ParalympicsGB's Success with "Paris 2024"
The campaign will feature reactive content from GB athletes celebrating key moments during the Games
adam&eveDDB and The National Lottery Invite the Nation to Imagine What's Possible this Festive Season
The launch ad, "Christmas Love Story" directed by Oscar-winner Tom Hooper
adam&eveDDB's "Amazing Starts Here" celebration of real people shows anyone can win The National Lottery
The ad breaks on TV on July 14, supported by radio and out-of-home activity.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness