The Directorate-General for Traffic
The General Directorate of Traffic (commonly known as DGT ) is an autonomous body of the Government of Spain dependent on the Ministry of the Interior responsible for the execution of road policy on state-owned roads in Spain.
Oct. 23, 2025
"To Die or to Lose Your Life": The New Campaign Created by Ogilvy for DGT
Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road
Apr. 16, 2025
The DGT and Ogilvy Launch "Viva Vivir", a Campaign that Puts Life at the Heart of Road Safety
A piece that reminds us we live in a country so full of life, it’s too much to lose on the road
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Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon