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The AA

The AA was established in 1905 to help the UK's drivers feel safe in the knowledge we'll be here if they need us.

+44 161 333 0004

Jul. 16, 2026

Sony Pictures' "Spider-ManTM: Brand New Day" Swings in With The AA to Help Drivers Get Summer Road Trip Ready

The campaign will include a special cinema advert, member competitions and summer travel advice for drivers

Jul. 02, 2019

Red Dwarf crew reunited in "Stellar Rescue" campaign for The AA

The campaign highlights that the app allows AA members to report a breakdown at the touch of a button

Nov. 05, 2018

adam&eveDDB creates Drowsy Driver campaign for the AA Charitable Trust

‘Drowsy Driver’ launched on 2 November and runs on the AA’s social channels

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon