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The AA

The AA was established in 1905 to help the UK's drivers feel safe in the knowledge we'll be here if they need us.

+44 161 333 0004

Jul. 16, 2026

Sony Pictures' "Spider-ManTM: Brand New Day" Swings in With The AA to Help Drivers Get Summer Road Trip Ready

The campaign will include a special cinema advert, member competitions and summer travel advice for drivers

Jul. 02, 2019

Red Dwarf crew reunited in "Stellar Rescue" campaign for The AA

The campaign highlights that the app allows AA members to report a breakdown at the touch of a button

Nov. 05, 2018

adam&eveDDB creates Drowsy Driver campaign for the AA Charitable Trust

‘Drowsy Driver’ launched on 2 November and runs on the AA’s social channels

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars