Tena
TENA is a Swedish-based brand of Essity that specializes in products for adults with urinary or fecal incontinence, such as pads and diapers. TENA also produces a youth diaper brand for teenagers and larger children.
TENA Men and ZEAL Tackle Men's Health Taboos with Big Game 16 Launch for Dry January
"The Dry Inn Clubhouse" rugby game activation will be followed by a month-long in-store push, giving a new meaning to "Dry January"
Ad of the Day | Channel 4's Advertising Award-Winner TENA Launches New #LastLonelyMenopause Campaign
Creative agency AMV BBDO’s winning campaign for TENA
Tena's New #Ageless Campaign Talks Sex to Challenge Perceptions of Ageing and Incontinence
Long and short-form content will also run on social, directing people to the 60 second #Ageless ad.
Tena Re-Imagines Victoria's Secret Catwalk Image to Launch New Silhouette Noir Underwear
Market-leading incontinence brand launches first campaign of new platform idea "I Will Be Me" by AMV BBDO which sets out to break taboos around incontinence
Latest News
Apr. 15, 2026
Kristina Colliander Appointed new CEO of Goteborg Film Festival
Kristina Colliander will become the new CEO of Goteborg Film Festival, joining from her role as CEO of Film Stockholm
Apr. 15, 2026
Helly Hansen and Grey London Spotlight Collective Adversity in new "Shared Challenges" Outdoor Campaign
Shot in partnership with Norwegian mountain guides, the outdoor version of the film follows a group of friends on a demanding hike