Sport England

From traditional team sports to activities like walking or going to the gym – we’re building an active nation that caters for everyone.

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Jul. 15, 2021

FCB Inferno's Motivational Campaign Returns With a New Inspiring Cast

To help those with a health condition to be active

Apr. 27, 2020

Ad of the Day | Sport England and FCB Inferno Launch First of New UGC "Join the Movement" Films to Inspire the Nation

#StayInWorkOut showcases the creative ways people are finding new ways to stay active

Mar. 26, 2020

Sport England and FCB Inferno Launch "Join the Movement" to Help the Nation Stay Active at Home

New campaign will provide inspiration and trusted information to help people get active in and around their home during the coronavirus outbreak

Mar. 12, 2020

FCB Inferno Debuts Stirring Rallying Cry for Sport England's This Girl Can

The rallying cry draws from, and is inspired by, the women in the This Girl Can campaign and community

Oct. 26, 2018

Ad of the Day | This Girl Can returns with new inspirational Fit Got Real message

This new film is looking to broaden the campaign’s appeal to engage women who are statistically more likely to be inactive

Latest News

Oct. 20, 2026

Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign

In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach

Oct. 20, 2026

Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It

Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library