Sky Bet

Sky Betting & Gaming is a British gambling company owned by Flutter Entertainment headquartered in Leeds, West Yorkshire with offices in Sheffield, London, Guernsey, Rome and Germany.

Jan. 04, 2022

Roy Keane Steals The Show In New Sky Bet Campaign From Who Wot Why

Sixty-second spot shows Roy Keane dealing with a host of obstacles on his way to a football match

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness