Saudi Tourism Authority

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies and other commercial partners.

+966920022554

The activities of the Saudi Tourism Authority are guided by a Board of Directors who have substantial relevant expeience, both in Saudi Arabia and internationally. Together, our Board members bring a diverse range of skills and knowledge to inform the direction of the Authority.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness