Regles Elementaires

Règles Élémentaires is the first French association to fight against menstrual precariousness.

May. 29, 2025

Serviceplan Paris and Regles Elementaires Launch Campaign on Period Poverty in Europe

Period poverty is the lack of menstrual products, information, and services needed to manage one's cycle with dignity

Nov. 23, 2020

Serviceplan France Highlights Menstrual Precariousness in Campaign for Regles Elementaires

A poster campaign for Regles Elementaires highlights the stark choice faced by many women between being able to afford to eat and pay bills, or buy sanitary products.

Jun. 22, 2020

A TV Presenter is Absent from the Screen in Serviceplan France Campaign Highlighting Work of Regles Elementaires

To demonstrate the problem of menstrual precariousness, TVC features a weather report with the presenter absent from the screen

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness