R.S.I. - Road Safety Institute

The "Hellenic Research and Training Institute for Road Safety and the Prevention & Reduction of Traffic Accidents " Panos Mylonas " (I.O.AS. ) " was established on May 12 , 2005.

+30 21 0862 0150

May. 16, 2025

"Flowers on the Road" – A Sobering Tribute from I.O.AS. Panos Mylonas

To mark its 20th anniversary, the Road Safety Institute of Greece (I.O.AS.) Panos Mylonas launched a powerful campaign that redefines the symbolism of flowers

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness