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PURINA
Apr. 15, 2025
Cat Codes: Your Cat Types, and You Get a Discount
An innovative CRM initiative by Purina Friskies, conceived by Publicis Brazil, turns cats' habit of walking on keyboards into promo codes for the brand's e-commerce platform
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness