Protect Our Winters

POW helps passionate outdoor people protect the places and lifestyles they love from climate change

Protect Our Winters is the environmental center point of the winter sports community. Founded by pro snowboarder Jeremy Jones in 2007, we are united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 140,000 supporters worldwide, POW re-invests public and private contributions into educational initiatives, advocacy and supporting community-based initiatives that have tangible results.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon