Polestar

Polestar is on a mission: to develop the most advanced and exciting electric cars the world has ever seen.

Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in.

Our focus is on uncompromised design and technology.

Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.

In Polestar’s future, there is no room for shortcuts, excuses or compromises.

We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Sep. 04, 2026

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon