
Polestar
Polestar is on a mission: to develop the most advanced and exciting electric cars the world has ever seen.
Polestar - the guiding star.
We are an electric performance brand, determined to improve the society we live in.
Our focus is on uncompromised design and technology.
Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.
In Polestar’s future, there is no room for shortcuts, excuses or compromises.
We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.
At Polestar, the sky is the limit.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
