Polaroid

We create beautiful tools to capture the meaningful moments in life.

+1 212-219-3254

We’re Polaroid: the original home of analog instant photography. Over our 82-year journey we’ve been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. We create beautiful tools to bring people together in human and meaningful ways. In a world that’s more disconnected than ever, there’s never been a better time to appreciate what’s in front of you. From our refurbished vintage Polaroid cameras to our Phone to Polaroid™️ Lab, we create beautiful, life-enriching tools to ground you in the here and now. We exist to help you see everyday moments, to pause them, and to relive them in something you can hold in your hand and turn to forever.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness