Podravka

Podravka is a global brand, established in 1947, present on over 50 Markets and 5 continents.

Podravka is a global brand, established in 1947, present on over 50 Markets and 5 continents. We are one of the leading companies in SouthEast, Central and Eastern Europe. Headquartered in Koprivnica, we operate today in two main business segments: food and pharmaceuticals, and numerous consumers have recognized the value of our products and given us their trust. Our No. 1 product is Vegeta, a global Brand for it’s own.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness