PMU

Pari Mutuel Urbain

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Jun. 04, 2021

PMU Unveils A New Brand Advertising Campaign

An ode to the great family of horse-racing punters, and an invitation to share emotions

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness