Paddy Power
Betting & sports news, with a side of mischief.
Paddy Power is a global gambling company headquartered in Dublin, Ireland. The business is split into two divisions, UK and Ireland (UKI), and International. UKI operations are conducted from its base in Dublin, while its International business operates from its hub in Malta. In February 2016, Paddy Power merged with Betfair to create Flutter Entertainment.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness