New Chapter

Transforming nature’s 4 billion years of wisdom into vitamins & supplements masterfully crafted to work with your body.

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to revolutionize natural wellness. Since 1982, we’ve been raising the bar to make supplements that your body can really, truly absorb.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness