New Balance

We build global brands that athletes are proud to wear, associates are proud to create, & communities are proud to host.

May. 14, 2024

New Balance Unveils Epic Month-Long "Grey Day" Celebration

New Balance celebrates "Grey Day" all month with limited-edition sneakers and apparel

Sep. 30, 2022

Tuff's Joe Mischo Directs "Eye of the Storm" Basketball Brand Film for New Balance

Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw

Apr. 22, 2021

New Balance Takes To Brighton Beach For "No half measures" Campaign By 20ten

Campaign breaks online through Sports Direct social channels

Oct. 26, 2018

New Balance's #BeTheException Activation Uses AI to Spot Trendsetters

Machine learning and innovation combine for Wildbytes’ explosive launch of the Fresh Foam Cruz Nubuck

May. 18, 2017

BMB launches second film for New Balance's "My Future Self" campaign

Creative agency BMB has launched new 30" and 60" spots for New Balance's "My Future Self" campaign.

May. 03, 2017

BMB launches ‘My Future Self’ campaign for New Balance

Creative agency BMB has launched a social, digital and experiential campaign for New Balance, having replaced Adidas as the England and Wales Cricket Board (ECB) kit sponsor.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon