
Minus 196
-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.
Oct. 21, 2024
-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London
Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain
Latest News
Sep. 07, 2026
Guinness Heroes the Iconic Harp in new "LoVely" campaign
Launched through an evocative OOH campaign, "LoVely", presents a new expression of "Lovely Day for a Guinness"
Sep. 07, 2026
Banijay Entertainment Unveils Ambitious Pan-European Lifestyle Format with Vinted
Electric Robin producing brand-funded series Live Better for Less across seven territories

