Minus 196

-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.

Oct. 21, 2024

-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London

Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon