Mike's Hard Lemonade

Drink on the bright side.

Apr. 12, 2024

Mike's and Fantastica Bring Humor Back to Creativity in Peru

Mike's, the leading ready-to-drink brand, and the creative agency Fantástica join forces to challenge the conventional and bring humor back to Peru

Jul. 12, 2021

Mike's Hard Seltzer Launches "Refreshingly Obvious" New Brand Campaign

Top seltzer brand enlists Saturday Night Live director Mike Bernstein

Apr. 01, 2021

Mike's Hard Seltzer Introduce New "Naturally Good" Range With Three New Flavours

Charcoal infused Kale, Himalayan Sea Salt-Dusted Goji Berry and Ginseng Flaxseed Chia Chai

Mar. 15, 2021

Mike's Hard Lemonade Seltzer Launches Its First National Campaign

It is Mike’s biggest launch to date, investing over $35 million in media

Feb. 16, 2021

Ad of the Day | WorkInProgress Hires "Cat Lawyer" for Mike's Hard Lemonade Ad

The camera cuts from the kitty to Ponton sitting at his desk as he cracks open a bottle

May. 06, 2019

Mike's Hard Lemonade Celebrates Momentous Occasions

Golden LA and Director Ross Cooper Deliver a Trio of New Spots for Havas Chicago

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness