Michelin
French tire manufacturer based in Clermont-Ferrand, France
Oct. 07, 2024
BETC and POP (Prose On Pixels) Explore Unreal Engine
For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine
May. 15, 2024
Michelin's new Advertising Campaign Reiterates the Brand's Innovative Strength
The "On the road and beyond!" journey spotlights this innovative strength with some shining examples of Michelin's unique expertise
Jul. 19, 2021
Michelin Rides High With Mercedes AMG in "Smash the Laptime" Campaign via BETC Paris
Michelin PSCUP 2R x Mercedes AMG
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness