Menabrea

Creating the finest beers since 1846, only at Italy’s oldest brewery in Biella.

Jun. 22, 2023

Menabrea Highlights Tradition, Craft and Taste in Debut Campaign From BMB

The campaign “Italian Alpine Birra”, by creative agency BMB, features a series of original illustrated executions

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness