Mela Val Venosta

VIP, the Val Venosta Cooperatives Association, has been one of the most important agricultural cooperatives for the worldwide commercialization of apples since 1990.

For the production of apples in Val Venosta, fundamental things are four: location in high hillside, sunny days in abundance, the perfect weather and the passionate farmers who give the best of them every day.

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The initiative, which brings together five of the UK's leading food and education organisations and has raised £2.3m to help schools implement the new standards