LUX

LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.

Apr. 22, 2026

LUX Turns Social Media Ads Into "Algorithm Cleansers"

LUX, the world's number one soap brand, has partnered with global creative company VML to launch LUX My Algorithm

Apr. 17, 2023

Beauty Brand Lux Challenges Sports Media to "Change The Angle" Towards Female Athletes

QR code initiative made by Wunderman Thompson highlights sexism in sports coverage

May. 05, 2022

Virtual Assistants Talk Back - Beauty Brand LUX Hacks Virtual Assistants To Outwit Casual Sexism

LUX & Wunderman Thompson Singapore launch a new campaign called "Shut Up, Sexism"

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness