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Lufthansa
Lufthansa Marks 100 Years with a Walk Through Its Advertising History
New anniversary campaign by Serviceplan revisits iconic brand moments while inviting a new generation to say "Yes. To what’s next"
Artist Sho Shibuya Creates Unique Loungewear for Lufthansa Allegris First Class
Lufthansa and Serviceplan are combining the Lufthansa Allegris First Class flying experience with art, fashion and high-quality craft
Ad of the Day | Lufthansa and Serviceplan Inspire to Make Travel Dreams Come True
Lufthansa's new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year
Ad of the Day | Lufthansa Airlines and Serviceplan Group Announce Global Launch of New Brand Campaign
The airline aims to bring the excitement back to flying with new "Allegris" cabin product
Lufthansa Awards Global Creative Budget to Serviceplan
The collaboration with Serviceplan, House of Communication, will begin in January 2024 and is initially scheduled to run for five years.
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World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet





