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Lufthansa

Jan. 22, 2026

Lufthansa Marks 100 Years with a Walk Through Its Advertising History

New anniversary campaign by Serviceplan revisits iconic brand moments while inviting a new generation to say "Yes. To what’s next"

Jan. 29, 2025

Artist Sho Shibuya Creates Unique Loungewear for Lufthansa Allegris First Class

Lufthansa and Serviceplan are combining the Lufthansa Allegris First Class flying experience with art, fashion and high-quality craft

Jan. 13, 2025

Ad of the Day | Lufthansa and Serviceplan Inspire to Make Travel Dreams Come True

Lufthansa's new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year

Aug. 13, 2024

Ad of the Day | Lufthansa Airlines and Serviceplan Group Announce Global Launch of New Brand Campaign

The airline aims to bring the excitement back to flying with new "Allegris" cabin product

Sep. 21, 2023

Lufthansa Awards Global Creative Budget to Serviceplan

The collaboration with Serviceplan, House of Communication, will begin in January 2024 and is initially scheduled to run for five years.

Latest News

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet