LIV Golf

The LIV Golf League is for the millions of us who love golf already – and for millions more who are just getting started.

Feb. 07, 2025

Long Liv Golf: New Brand Campaign Celebrates The Future of Golf as the League Launches 2025 Season

Campaign produced with Arts & Sciences and BBDO New York, teeing up the next chapter of the league and its bold vision for the sport

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness