
Lion Beverages
Lion is a global beverage company with a portfolio of brands in beer, cider, wine, spirits, seltzers, and non-alcoholic drinks.
+61 2 9320 2200
James Squire, convicted highway robber and publican, produces the first commercial ale and becomes Australia's first brewer. His legacy now lives on through Lion's Malt Shovel Brewery, which adopts the James Squire name for its unique range of handcrafted beers.
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