Le Coq Sportif

Sport brand founded in 1882 by Emile Camuset in Romilly-sur-Seine (France

1882, Romilly-sur-Seine in the Aube…

In his textile workshop, a sports enthusiast, Émile Camuset, decides to make jersey shirts for his cyclist, footballer and rugby player friends.

Without knowing it, he lays the foundations of a brand that will become legendary over the sporting epics that it will accompany. 140 years later, Le Coq Sportif is known and recognized for its expertise in clothing, shoes and sports accessories.

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