Jose Cuervo

n 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially.

Jun. 14, 2026

Cuervo Tequila is Now the Official Sponsor of Your Summer Fridays

The world's #1 selling tequila is on a mission to get you off work by 1 p.m. every Friday, all summer long – and is buying the first round of margaritas

Jun. 26, 2024

UFC and Cuervo Extend Partnership with new Multiyear Agreement

To Celebrate, "Official Tequila Partner of UFC" Launches "Cuervo Challenge: One Round in the Octagon," Where Tequila Drinkers Face Off Against Heavyweight Star Tom Aspinall

Mar. 30, 2021

Ad of the Day | Mekanism and 1stAveMachine Set Up Two Robots on a Date For Jose Cuervo

the campaign visualizes the awkwardness of first dates

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness