JanSport
JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the world's largest apparel companies.
Aug. 29, 2024
Global "Always With You" Campaign by Party Land Puts JanSport in the Spotlight with Gen Z
Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness